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Meta Tags

Meta tags are snippets of HTML code that provide specific information (metadata) to search engines and browsers that isn’t visible on the webpage itself. These tags are typically used to define the page description and influence how the page is indexed by search engines.

What are Meta Tags?

Meta tags are snippets of HTML code that provide specific information (metadata) to search engines and browsers that isn’t visible on the webpage itself. These tags are typically used to define the page description and influence how the page is indexed by search engines.

Meta tags can also control the viewport settings, create meta-refresh redirects, or flag content as containing explicit material for search engines like Google.

While the tag is often called the “meta title” by webmasters and SEOs, this isn’t technically correct.</p> <p>Here’s an example of meta tags in HTML:</p> <p><em><head> <meta charset="UTF-8"> <meta name="description" content="Learn the Basics of SEO and Best Practices for Ranking"> <meta name="robots" content="nofollow"> </head></em></p> <p>In this example, the browser is informed that the character encoding is UTF-8, a description for the page is provided for search engines and social media platforms, and Google is instructed not to follow any links on the page.</p> <p>There are many different meta tags tailored for various search engines and applications, but we’ll focus on the ones most relevant for SEO and recognised by Google.</p> <h3>Importance of Meta Tags</h3> <p>Meta tags play an important role in SEO by supplying search engines like Google with information about a webpage’s content, as they help manage indexing and crawling, influencing how a page is represented on search engine results pages (SERPs). Optimised meta tags can improve visibility, click-through rates, and overall search performance.</p> <h2>What Are the Most Important Meta Tags?</h2> <p>While there are various types of meta tags out there, <em>not all are significant for SEO</em>. Here are the key meta tags that Google recognises:</p> <h3>Meta Description</h3> <p><em><meta name="description" content="..."></em>The meta description tag offers a concise summary of a webpage’s content. It provides context to search engines and can generate a search snippet on the SERP.</p> <h3>Meta Robots</h3> <p><em><meta name="robots" content="..., ..."></em>The meta robots tag directs search engine crawlers on how to handle the page and its indexing; by default, search engines crawl and index all pages, but this tag can restrict that. The “noindex” directive prevents a page from being indexed, while the “nofollow” directive stops crawlers from following links on the page.</p> <h3>Meta Google</h3> <p><em><meta name="google" content="..."></em>This lesser-known meta tag is specific to Google. Notable attributes include:</p> <p>“nositelinkssearchbox” — disables a site links search box in the search results.<br /> “nopagereadaloud” — prevents Google’s Text-to-Speech services from reading the page aloud.</p> <h3>Meta Refresh</h3> <p><em><meta http-equiv="refresh" content="..."></em>This tag handles meta-refresh redirects (delayed redirects). It specifies the time delay for the redirect and the URL to which the visitor will be sent. While Google does not favour meta-refresh redirects, they are still acknowledged.</p> <h3>Meta Rating</h3> <p><em><meta name="rating" content="adult"></em>This tag indicates that Google’s SafeSearch results should filter the page.</p> </div> </div> <div class="elementor-element elementor-element-3ea922d2 e-con-full e-flex e-con e-child" data-id="3ea922d2" data-element_type="container" data-e-type="container" data-settings="{"_ha_eqh_enable":false}"> <div class="elementor-element elementor-element-4f1acee4 elementor-widget elementor-widget-html" data-id="4f1acee4" data-element_type="widget" data-e-type="widget" data-widget_type="html.default"> <div class="custom-share-inline"> <!-- Facebook Share --> <a class="share-btn" href="https://www.facebook.com/sharer/sharer.php?u=" onclick="this.href += encodeURIComponent(window.location.href)" target="_blank" rel="noopener noreferrer" aria-label="Share on Facebook"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512"> <path d="M279.14 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Open links with Enter or Space, close with Escape, and navigate with Arrow Keys"> <details id="e-n-accordion-item-5250" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="1" tabindex="0" aria-expanded="false" aria-controls="e-n-accordion-item-5250" > <span class='e-n-accordion-item-title-header'><div class="e-n-accordion-item-title-text"> AI Search Marketing </div></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-5250" class="elementor-element elementor-element-0bf122c e-con-full e-flex e-con e-child" data-id="0bf122c" data-element_type="container" data-e-type="container" data-settings="{"_ha_eqh_enable":false}"> <div role="region" aria-labelledby="e-n-accordion-item-5250" class="elementor-element elementor-element-ba6bedb e-con-full e-flex e-con e-child" data-id="ba6bedb" data-element_type="container" data-e-type="container" data-settings="{"_ha_eqh_enable":false}"> <div class="elementor-element elementor-element-5e2a61a elementor-widget elementor-widget-heading" data-id="5e2a61a" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="#">AI Search Optimisation</a></h2> </div> <div class="elementor-element elementor-element-75c03ad elementor-widget elementor-widget-heading" data-id="75c03ad" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="#">AI Driven Content Marketing</a></h2> </div> </div> </div> </details> <details id="e-n-accordion-item-5251" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="2" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-5251" > <span class='e-n-accordion-item-title-header'><div class="e-n-accordion-item-title-text"> Organic Marketing </div></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-5251" class="elementor-element elementor-element-32c561a e-con-full e-flex e-con e-child" data-id="32c561a" data-element_type="container" data-e-type="container" data-settings="{"_ha_eqh_enable":false}"> <div role="region" aria-labelledby="e-n-accordion-item-5251" class="elementor-element elementor-element-289e84d e-con-full e-flex e-con e-child" data-id="289e84d" data-element_type="container" data-e-type="container" data-settings="{"_ha_eqh_enable":false}"> <div class="elementor-element elementor-element-beeea58 elementor-widget elementor-widget-heading" data-id="beeea58" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="#">Search engine optimisation</a></h2> </div> <div class="elementor-element elementor-element-2452d1d elementor-widget elementor-widget-heading" data-id="2452d1d" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="#">Content Marketing</a></h2> </div> <div class="elementor-element elementor-element-cacc730 elementor-widget elementor-widget-heading" data-id="cacc730" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="#">Social media optimisation</a></h2> </div> <div class="elementor-element elementor-element-c361dd3 elementor-widget elementor-widget-heading" data-id="c361dd3" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="#">Email Marketing</a></h2> </div> </div> </div> </details> <details id="e-n-accordion-item-5252" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="3" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-5252" > <span class='e-n-accordion-item-title-header'><div class="e-n-accordion-item-title-text"> Paid Marketing </div></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-5252" class="elementor-element elementor-element-1d24915 e-con-full e-flex e-con e-child" data-id="1d24915" data-element_type="container" data-e-type="container" data-settings="{"_ha_eqh_enable":false}"> <div role="region" aria-labelledby="e-n-accordion-item-5252" class="elementor-element elementor-element-e057636 e-con-full e-flex e-con e-child" data-id="e057636" data-element_type="container" data-e-type="container" data-settings="{"_ha_eqh_enable":false}"> <div class="elementor-element elementor-element-0900dee elementor-widget elementor-widget-heading" data-id="0900dee" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="#">Paid Social</a></h2> </div> <div class="elementor-element elementor-element-de8f776 elementor-widget elementor-widget-heading" data-id="de8f776" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="#">Paid Search</a></h2> </div> <div class="elementor-element elementor-element-0bfc919 elementor-widget elementor-widget-heading" data-id="0bfc919" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="#">Digital PRs</a></h2> </div> </div> </div> </details> <details id="e-n-accordion-item-5253" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="4" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-5253" > <span class='e-n-accordion-item-title-header'><div class="e-n-accordion-item-title-text"> Creative </div></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-5253" class="elementor-element elementor-element-bd4e62a e-con-full e-flex e-con e-child" data-id="bd4e62a" data-element_type="container" data-e-type="container" data-settings="{"_ha_eqh_enable":false}"> <div role="region" aria-labelledby="e-n-accordion-item-5253" class="elementor-element elementor-element-9124d24 e-con-full e-flex e-con e-child" data-id="9124d24" data-element_type="container" data-e-type="container" data-settings="{"_ha_eqh_enable":false}"> <div class="elementor-element elementor-element-5019910 elementor-widget elementor-widget-heading" data-id="5019910" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="#">Branding</a></h2> </div> <div class="elementor-element elementor-element-220e88b elementor-widget elementor-widget-heading" data-id="220e88b" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="#">Graphics & Motion Design</a></h2> </div> <div class="elementor-element elementor-element-8f9cb77 elementor-widget elementor-widget-heading" data-id="8f9cb77" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="#">Web Design</a></h2> </div> </div> </div> </details> </div> </div> </div> </div> <div class="elementor-element elementor-element-e849370 e-con-full e-flex e-con e-child" data-id="e849370" data-element_type="container" data-e-type="container" data-settings="{"_ha_eqh_enable":false}"> <div class="elementor-element elementor-element-1782538 elementor-widget elementor-widget-heading" data-id="1782538" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default">Resources</h2> </div> <div class="elementor-element elementor-element-8040136 e-con-full e-flex e-con e-child" data-id="8040136" data-element_type="container" data-e-type="container" data-settings="{"_ha_eqh_enable":false}"> <div class="elementor-element elementor-element-04c6cac elementor-widget elementor-widget-heading" data-id="04c6cac" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="https://crawlvision.com/news/">Industry News</a></h2> </div> <div class="elementor-element elementor-element-8809220 elementor-widget elementor-widget-heading" data-id="8809220" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="https://crawlvision.com/blog/">Blogs</a></h2> </div> <div class="elementor-element elementor-element-6ac6b34 elementor-widget elementor-widget-heading" data-id="6ac6b34" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> 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32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-2430" class="elementor-element elementor-element-6e98e2f e-con-full e-flex e-con e-child" data-id="6e98e2f" data-element_type="container" data-e-type="container" data-settings="{"_ha_eqh_enable":false}"> <div role="region" aria-labelledby="e-n-accordion-item-2430" class="elementor-element elementor-element-75a17e2 e-con-full e-flex e-con e-child" data-id="75a17e2" data-element_type="container" data-e-type="container" data-settings="{"_ha_eqh_enable":false}"> <div class="elementor-element elementor-element-79f620c elementor-widget elementor-widget-heading" data-id="79f620c" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="https://www.crawlvision.com/privacy-policy/">Privacy Notice</a></h2> </div> <div class="elementor-element elementor-element-ceeefa0 elementor-widget elementor-widget-heading" data-id="ceeefa0" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default"><a href="#">Terms of Services</a></h2> </div> </div> </div> </details> </div> </div> </div> </div> <div class="elementor-element elementor-element-b592f2b e-con-full e-flex e-con e-child" data-id="b592f2b" data-element_type="container" data-e-type="container" data-settings="{"_ha_eqh_enable":false}"> <div class="elementor-element elementor-element-ca06d15 elementor-widget elementor-widget-heading" data-id="ca06d15" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <h2 class="elementor-heading-title elementor-size-default">Social</h2> </div> <div class="elementor-element elementor-element-d1d5917 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