Zero Search Volume Keywords: What, Why, and How?

Aug 27 . 15 min read

Sagar Rauthan

Founder of Crawl Vision - the Best Data-Driven Customer Engagement Tool

Hello there! As a marketing manager in the SaaS industry, you might be looking for innovative ways to engage your audience. I bet generative AI has crossed your mind as an option for creating content. Well, let me share from my firsthand experience.

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Zero Search Volume Keywords: What Are They?

Highly particular long-tail search terms that are not much searched on Google are known as zero search volume keywords. They are overly specific, and this quality of being too precise makes them less searched by many users. Fortunately, the search engines understand how these keywords represent a similar search query to highly searched volumes. Targeting them is not as easy as looking after the most popular search terms. In the coming section, you will learn why and how to target them. However, before you do that, take a detailed look at the type of zero search volume keywords: Google Autofill Keywords: As the name suggests, these keywords come from Google Autofill. For example, you are searching for Selena Gomez. The suggested keywords under the search box related to Selena Gomez are Google Autofill Keywords. Forum keywords: Like the previous ones, the name describes these keywords too. These are the keywords you can find in the online forums. Most commonly, these terms are questions and concerns regarding a specific topic. Google Search Console Keywords: These kinds of keywords can be found on your searched keyword list. In several cases, your content can have keywords that do not go with the topic yet searched. Unanswered keywords: These are the search terms users look for when unsatisfied with the response they found on the top ten results. You cannot find them on Google but on other platforms.

Why Work on Zero Search Volume Keywords?

Certain zero-search-volume keywords are not of importance in SEO. Despite that, there are many reasons that you, as an SEO professional, should consider them. In the section, you will learn about the pool of benefits zero search volume keywords have: Not Much Competitive SEO professionals and content marketers keep zero search volume keywords out of their strategies. It leaves them with lesser competition, offering you more opportunities to occupy the results for these search terms. Ensure your content is well-written and optimized with the apt fraction of low-search keywords. This will increase your chances of having an edge over your competition. Hyper-Focused Since zero search volume keywords are specific, they focus on particular search queries. Targeting them means providing the audience with something they have been looking for. Besides, not everyone is providing solutions to them. Your website can be one of the top search results, leveraging benefits like high traffic and lead conversions. Work For Voice Search Results Zero search volume keywords can go hand in hand with voice optimization. That is simply because the structure for voice-based searches is different from text queries. For example, your audience leaves a text-based query with a keyword- best salon near me. For voice search, the possible keywords can be - I am looking for the best salon in Arizona. Enhance Your Traffic The increased traffic quality is another reason to opt for zero search volume keywords. Let us say your business caters to a particular audience using lesser-searched keywords. Targeting those in your content marketing strategies will result in more specific traffic. It would be something that your audience particularly wants to see and that you serve. How Can You Look for Zero Search Volume Keywords? Now that you know about the benefits zero search volume keywords offer, you can get a picture of when to use them. However, you will still need to have a clear picture of finding the zero search volume keywords and using them. Learn about them here: Keyword Research The basic step to begin with is understanding what exactly your audience is looking for. This would require you to perform the keyword research. There, look for detailed, long-tail keywords. There are several ways to look for them other than using your keyword planner. You can also go for the people search section and learn about related topics to implement in your content strategy. There is another amazing way to look for zero search volume keywords called Google Autocomplete. You can also find these autocomplete search terms as suggestions that appear when you search for a keyword. They appear after a few terms are entered in the search bar. Understanding the Relevance and Relevant Terms Before leveraging the benefits of zero search volume keywords, you need to understand them. Analyze the possible target phrases one could use to search for a specific product or service. Understand what people want and if it is relevant to your business. If you cannot get a picture of the search terms through this method, do not worry! There are other options, too. You can search the keywords in social media or forum discussions using relevant tools like Moz. If not these, then the top results on search pages can help, too. Apart from the actual keyword, you should pay attention to its variations. There are different ways to do so, and researching the competitor's website is one of them.

How to Attract Traffic Through Zero Search Volume Keywords?

Are you still wondering how to make the best out of search keywords with no volume? Not anymore! In the following section, you will learn about using zero search volume keywords to attract relevant traffic. Target Variety of Terms Your content marketing strategy should cover all sorts of keywords that cater to the intent of anyone visiting the website. Adding relevant keywords to your content marketing strategy allows you to attract more traffic. For example, you are creating content on parasite SEO. There are higher possibilities that your audience will also look for search items like why parasite SEO and strategies for parasite SEO. Though they might not be highly searched keywords, they are still relevant to your text and should be targeted. Focus on Buying Keywords First things first, what are buying keywords? Terms like top, best, or vs are known as buying keywords, and these focus on the audience who will take direct action. Despite this, these terms are less searched for and can affect your conversions and sales. Targeting these keywords allows you to connect with the audience who have not started researching the specific topic but have a higher possibility of doing so. These are going to be your possible leads. Optimize and Reoptimize the Content You can start using low-volume keywords while creating content. You should consider the best kind of content to place these keywords, which can depend on its use case. In most cases, you can use them for your website’s tertiary pages, such as particular locations or services, or in blogs. However, creating the content and optimizing the keywords is not enough, as you should monitor the progress of those types of keywords. Ideally, you should return and check your content every 3-6 months. Final Thoughts For an effective outcome, a marketer needs to understand every aspect of what its audience is looking for. Keywords are one such medium that lets the marketer know about its audience’s search intent. While high-volume keywords are much included in content marketing strategies, opting for zero-volume keywords has a pool of benefits, too. In this post, you have learned about zero search volume keywords, their benefits, and strategies to find and leverage them. At Crawl Vision, we make sure to catch up on every trend, strategy, and even the areas unseen by others. From search engine optimization to pay-per-click, we work to bring the utmost outcome for your brand and bring it closer to your audience. We are a team of young minds who have come together to build the brands. If you are someone who needs marketing assistance or wants to offer their expertise, get in touch with us now.